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Yahoo acquires AI-powered news startup Artifact

Yahoo is acquiring AI-powered news app Artifact. Artifact was created by Instagram’s co-founders Kevin Systrom and Mike Krieger.

The financial terms of the deal were not disclosed.

Per the deal, Artifact will no longer operate as a standalone app. Yahoo will integrate Artifact’s proprietary AI-powered personalization technology across its platforms including the Yahoo News app in the coming month.

Artifact’s founders Systrom and Krieger will work with Yahoo in an “advisory capacity” during this transition.

Few months earlier, Artifact announced plans to winding down operations, citing a small market opportunity.

Artifact’s technology surfaces content users want to see and becomes more attuned to their interests over time. As a result, users receive a personalized feed of news stories that they want to read. The app also included several AI tools to summarize news, rewrite clickbait headlines and surface the best content.

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